Strategy: Colour Me Canadian

(For U.S. catalog companies that market in Canada and have their Canadian buyer files available for rental, see the link below for a list of some datacards we pulled together with the help of Tony Gilroy from Direct Media Canada.)

That said, although there are plenty of U.S. catalogers in Canada such as L.L. Bean, many don’t make their lists available. Due to the limited universe of buyers and the cost to acquire those buyers, many mailers won’t rent out their customer names.