Strategy: Colour Me Canadian

Getting Started

Tips to get started in Canada:

• Contact a list broker and determine the market size for your particular merchandise offer. There are universe limitations in Canada.

• Contact Canada Post to determine your mailing and catalog distribution costs.

• Review your plans with your printer.

Stephen R. Lett is president of catalog consulting firm Lett Direct Inc. Reach him at (302) 537-0375 or via his Web site: www.lettdirect.com.