Cover Story: Making a Name for Itself

Partnership Bolsters Standing
By partnering with online retailer Buy.com in late June, Alice.com significantly upgraded its exposure to online shoppers. Buy.com's "Household Essentials" store will be hosted on Alice.com's platform, bringing millions of new customers to Alice.com along with it. With the responsibility for acquiring new customers falling to both Alice.com and its CPG manufacturers' partners, the Buy.com union represents a significant influx of buyers.