Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space

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Joe Keenan
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CPG manufacturers need assurance from Alice.com that consumer buying experiences will be as enjoyable as possible — not only via its site, but also when dealing with customer service. In fact, many of the CPG manufacturers partnering with Alice.com have covertly tested the site's customer service to see for themselves.
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