Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
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Joe Keenan
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CPG manufacturers need assurance from Alice.com that consumer buying experiences will be as enjoyable as possible — not only via its site, but also when dealing with customer service. In fact, many of the CPG manufacturers partnering with Alice.com have covertly tested the site's customer service to see for themselves.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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