Cover Story: Making a Name for Itself

Dedication to Customer Service
Unfamiliar with dealing directly with end buyers of their products, CPG manufacturers had a lot to learn when it came to customer service. To help ease that transition, Alice.com has placed a premium on customer support throughout its site. Customers can reach Alice.com's customer service team via phone, live chat or email. The company also has an employee devoted to monitoring its Facebook page and Twitter account to interact with consumers discussing the brand online.