Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
"CPG manufacturers have good flexibility in their pricing," says George Hague, principal of HAGUEdirect, a direct marketing agency. "They're accustomed to a model where they sell wholesale to distributors. When these same manufacturers go direct to consumers, they have more flexibility in their margins to offer free shipping for standard ground delivery."
- People:
- Mark McGuire
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