Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
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Joe Keenan
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In order to remain competitive with big-box retailers (e.g., Wal-Mart, Target) and membership clubs (e.g., Sam's Club, Costco) that sell commodity goods, Alice.com offers competitive pricing and free shipping on all orders. This paired with the ability for consumers to receive these products on their doorsteps without a trip to the store has proven a powerful combination.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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