Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
"We were essentially creating a new relationship via a service, and we wanted it to feel very personal and service oriented," recalls McGuire. "'Did Alice come yet?' 'Add that to the next Alice order.' Not a caricature, but a very service-oriented, personal relationship consumers have with this brand."
- People:
- Mark McGuire
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