Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
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Joe Keenan
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As an internet start-up company, choosing a brand name that proved memorable to consumers was critical to Weigand and McGuire. They sought a moniker that consumers could remember and visit a week or month after first thinking about it. When the pair found the Alice dot-com address available, they acted. In addition to being memorable, there was another factor working in Alice's favor.
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- Mark McGuire
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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