Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
Why Alice?
With the business model formulated and financing in place, McGuire and company co-founder/CEO Brian Weigand needed one final piece of the puzzle: a brand name. This proved more difficult than they expected. For web-only companies, a lot of brand names are driven by the domain name system and the speculation market. It's hard anymore to find a domain name — a useful one, at least — that hasn't already been registered in the dot-com extension.
- People:
- Mark McGuire
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