Cover Story: Making a Name for Itself
Alice.com finds its niche in the emerging CPG e-commerce space
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Joe Keenan
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Dual Purpose for Social Media Efforts
In addition to using Facebook and Twitter as customer service tools to troubleshoot and engage customers who may be unsatisfied, Alice.com views social media as a customer acquisition and selling opportunity as well. The brand credits its rapid growth — it counted millions of unique monthly visitors to its website in the first months after its launch — in large part to its social media efforts.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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