Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
While you, the Abacus consortium member, continually mail your own best customers from your own database, the Abacus scheme radically alters the process of acquiring new customers. You tell Abacus how many pieces you want to mail, and Abacus searches the co-op database and finds the ideal prospects for you. Your cost: $60/M. Because Abacus has your entire database, the new names you receive are net of your house file, thereby eliminating the need for a net-name arrangement.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
