Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
Denny Hatch, consultant and freelance copywriter, founder of Who’s Mailing What (now Inside Direct Mail) and former editor of Target Marketing, is the author of “Method Marketing” and “2,239 Tested Secrets of Direct Marketing Success.” He can be reached at www.methodmarketing.com or dennyhatch@aol.com.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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