Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
For Information:
Tony White, Abacus, (212) 698-8850; John A. Messner, Experian/Zero24, (303) 460-6275; Fran Green, American List Counsel, (908) 874-4300; Alice Zea, AZ Marketing Services, (203) 629-8088; fax: (203) 661-0920; Arthur Hughes, ACS Inc., (703) 742-9778; Steve Dunn, Mal Dunn Associates, (914) 277-5558.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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