Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
• Mal Dunn Associates started the Premier Executive Database 15 years ago—an assemblage of 400 business-to-business lists, primarily in the fields of publishing and seminars as well as its MarketShare, some 80 million consumer magazine subscribers (net 60 million, since a fair percentage subscribe to more than one publication).
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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