Co-op Databases
• Experian/Direct Marketing Technology has started CircBase for Publishers with the participation of ±200 magazines with 66 million active subs from Hachette Filipacchi, Primedia, Time, McGraw-Hill, Kiplinger and more.
• American List Counsel (ALC) has launched a cooperative database of fund-raising files called The American Donor Connection that is made up of more than 20 fund-raising files comprising 5.4 million households. In addition, ALC has also launched the American Senior Connection containing catalog, fund-raising, book buyer and magazine subscriber files with a total universe of five million. Both are blind databases; most of the files are not managed by ALC.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
