Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
When White launched Abacus, he set a price of $100/M for the members with a 50-percent rebate to the list owner whose names others used. When he realized that the process was creating a lot of unnecessary paperwork, Abacus dropped the price to $45/M with no rebates. His current price is $60/M, with no surcharge for supplying names based on the member’s model.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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