Co-op Databases
Alchemy? Salvation? Or are catalogs simply sitting around in each other’s bath water?
Co-op’er-a-tive, adj.
1. Involving cooperation
2. Willing to act with others
The definition alone brings to mind families coming together to harvest their neighbor’s crop, a small town coordinating and executing the annual 4th of July celebration or business owners sharing ideas not only to increase their own profitability but to benefit their entire industry.
- Companies:
- Abacus
- Mal Dunn Associates
- McIntyre Direct
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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