Alan Rimm-Kaufman, 41, Succumbs to Leukemia; His Search Firm Forges Ahead

Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.

Rimm-Kaufman lived in Charlottesville, Va., where he'd established his firm, the Rimm-Kaufman Group, in 2003. He began writing for Catalog Success (now All About ROI) a year later until last year, when the leukemia came out of remission.