Agile or Clumsy: How Does Your Contact Center Rank?
By
Paul Miller
and Catalog Success
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“The ultimate value of service considers the customer’s time,” he said. Bottom line: Getting customers on and off the phone quickly, with orders taken completely or problems fully (or nearly) resolved, makes customers happier while keeping your call-center costs down.
Agile Contact-Center Design
- Focus on average customer time investment — the amount of time it takes a customer to complete a transaction.
- Logical and simple menus for call-center reps.
- Automated greetings are used, but it’s the individual rep answering the call whose voice is used. When a call is routed to a particular rep, that rep’s recorded greeting gets played. “This buys you time to get the customer’s information on your screen,” Minnucci pointed out.
Clumsy Contact-Center Design
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- People:
- Jay Minnucci
- Places:
- Las Vegas
- Philadelphia


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