Cover Story: Tailored Deals Bank Sales
Aggressive promotions and integrated
database marketing help make JoS. A. Bank
recession-proof
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Joe Keenan
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Retail Boom
Although many retail concepts are failing these days, JoS. A. Bank's 467 store locations prove the retail model still works, with retail sales accounting for 91 percent of total sales in the 2008 fiscal year. Seeking to capitalize, the company plans to aggressively expand its retail presence in the coming months, with a goal of 600 stores total. The company credits the following three factors for its success in an area where so many others are struggling.
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