Cover Story: Tailored Deals Bank Sales
Aggressive promotions and integrated
database marketing help make JoS. A. Bank
recession-proof
By
Joe Keenan
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Retail Boom
Although many retail concepts are failing these days, JoS. A. Bank's 467 store locations prove the retail model still works, with retail sales accounting for 91 percent of total sales in the 2008 fiscal year. Seeking to capitalize, the company plans to aggressively expand its retail presence in the coming months, with a goal of 600 stores total. The company credits the following three factors for its success in an area where so many others are struggling.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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