Cover Story: Tailored Deals Bank Sales
Aggressive promotions and integrated
database marketing help make JoS. A. Bank
recession-proof
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Joe Keenan
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JoS. A. Bank's promotional format also proved timely. In rewarding multiple purchases, the company gained wallet share and increased average order values. Customers gained a one-stop-shop outlet where they got a great deal, while at the same time supporting JoS. A. Bank's sales and therefore profitability, Sabot says.
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