Cover Story: Tailored Deals Bank Sales

One such creative effort was its "risk-free" suit offer. Consumers could buy a suit at the discounted price of $199, and if they lost their jobs after purchasing the suit, they not only got a full refund for their purchase, but got to keep the suit as well. Add in "BOGO" (buy one, get one) sales on suits, and it's easy to see how JoS. A. Bank has motivated consumers to continue to shop with it.