Cover Story: Tailored Deals Bank Sales

"We're climbing the learning curve and making these new marketing tools a significant part of the JoS. A. Bank customer communication strategy," Lewis says. "But we continue to be sensitive about its impact on the customer experience in any negative way. We're very savvy to if the customer is getting promoted to too many times." The company offers an opt-down strategy, for instance, where its customers can request to get emails at a lower frequency.