Cover Story: Tailored Deals Bank Sales

Getting Social
Intent on sustaining its success, JoS. A. Bank continually listens to its customers to learn anything it can to help better serve them in the future. In June, the company launched Facebook and Twitter pages. It's also evaluating the merits of mobile marketing. What's more, the company routinely emails its customers, sending one retail-centric and one internet-centric promotional message per week, on average.