Cover Story: Tailored Deals Bank Sales
Aggressive promotions and integrated
database marketing help make JoS. A. Bank
recession-proof
3. Marketing. JoS. A. Bank's recent promotional efforts and value message have resonated with consumers. The company also credits its catalog for promoting its brand image in all channels, including retail.
Brand Consistency
Despite its shift to more promotions over the past 12 months, JoS. A. Bank is quick to note that it still offers the same quality products, as consumers demand value in their purchases. With so many consumer touchpoints across its marketing channels, JoS. A. Bank strives to convey a consistent brand message in all communications: quality products at a great value.
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