Cover Story: Tailored Deals Bank Sales
Aggressive promotions and integrated
database marketing help make JoS. A. Bank
recession-proof
By
Joe Keenan
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With company-record net income of $58.4 million and sales gains of 15.2 percent (including comparable store sales rising 8.9 percent) for its fiscal year that ended Jan. 31, JoS. A. Bank was a rare 2008 success story.
The good fortune has carried over to 2009, with first quarter net income and total sales for the men's tailored and casual clothing integrated retailer up $1.7 million and 11.4 percent, respectively.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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