A.G. and Goldie Russell grow their business with dedication to teamwork and open communication

By Matt Griffin

About A.G. Russell Knives
Company founded: 1964
Catalog Established: 1969
Headquarters: Rogers, Ark.
Catalog titles: A.G. Russell Knives; Russell’s for Men
Primary merchandise: knives, men’s gifts
# of SKUs: 3,000
Circulation: about 5 million
Customer demographics: male outdoor enthusiasts, age 45 to 65
Sales channels: catalog, 63 percent; Web site, 30 percent; retail, 7 percent
# of employees: 45