Profile of Success: Sharp Management

Recruited nationally: A.G. and Goldie last year began recruiting efforts outside their immediate geographic area. For instance, last August they hired an engineer from New York to assist in producing knife designs.

Biggest Mistake and Recovery:
“We started over-mailing without doing enough research,” Goldie admits. Sales reached an all-time high; profits dropped. But recovery took less than a year. “We’ve recovered by doing a lot of statistical work to discover what our mistakes were. We adjusted appropriately,” she says.