A Sturdy Soul in Vermont

Keys to catalog success: Allen credits the company’s commitment to hard-to-find products as well as its high degree of in-stock merchandise.

Favorite catalogs: Since Allen tends to shop for outdoor products — he’s a cycling and hiking enthusiast — REI’s catalog ranks highly on his list. “REI has become the direct-selling authority on outdoor sports,” he says. He also is fond of Sierra Trading Post for its “simple and straightforward product presentation.”