A Sturdy Soul in Vermont
After two decades at the helm of The Vermont Country Store, Bob Allen has much to look back on with pride
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How the catalog was started: Vrest Orton had vivid memories of growing up in the general store started by his father in 1897. He and his wife, Ellen, eventually assembled those memories into a catalog, which was printed in their garage and mailed just to their Christmas card list in late 1945. And so began the success story of a family business.
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- Vermont Country Store
Noelle Buoncristiano
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Catalog Success
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