After the Rain, Sun

Of course, no one says the next several months are going to be an easy time for catalog businesses. Bill Dean, president of W.A. Dean & Associates, says, “Basically I feel that this holiday season was going to be tough, and now it is tougher. The bigger and better financed catalogers will weather this quite well. Small to medium-sized companies, those under $25 million, especially those that are not well financed and cannot take a bad cash flow situation ... could be hard hit.”