After the Rain, Sun
By
Alicia Orr
, Editor In Chief
and Catalog Success
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As for what this might mean for catalogers, Catalog Success contributing writer Susan McIntyre, president of McIntyre Direct, says, “Personally, I expect catalogers whose products relate back to home and family and that provide a sense of grounding in an uncertain world, will do better this season, as will catalogs that offer outstanding value.”
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