After the Hike: Mailing Strategies

We put deals in them, a product no one else has, where we own the market and at a great price. We put it on the cover. It’s more about brand on the bigger book. The sales flyers are more promotional.

Bill Ness, chief operating officer, Road Runner Sports catalog

Q: How are you gearing up to save money on your mailings once postal rates rise?
A: A little change in timing, not in method. We’re mailing a major catalog the day before the postal rate goes into effect, a few days earlier than we had planned.