After the Hike: Mailing Strategies

Q: What types of hygiene methods are you using for your list?
A: Simply don’t mail to bad names. Look at what every piece of the catalog and marketing is adding, and especially look at square-inch analysis.

We NCOA seven times a year—every mailing. And we merge/purge with CCOA [change of addresses from credit card data] through Experian. If you do the economics, it’s a no-brainer.