After the Hike: Mailing Strategies

Drop shipping, or pool shipping, among several mailers can save an average of $7 to $10 per thousand.

A second tip: Internet e-mail marketing. We’ve had this in place, and it’s cost-efficient for us. We’ve increased our catalog circulation because it drives traffic to the Web.

Melissa Sepos, an editor at American Lawyer Media, is the former managing editor of Catalog Success magazine.