After the Hike: Mailing Strategies

Alan Rimm-Kaufman, vice president of marketing at Crutchfield catalog

Q: In what ways will you save money after the postal hike?
A: On mailing catalogs, the two big things are to mail to better names and to have a more efficient book. It’s really back to basics when the economy is like this. We’re really homing in on the best parts of the list. The largest thing you can do is control whom you mail to.