After the Hike: Mailing Strategies

Q: What are the top tips you can offer your fellow catalogers that will help them reduce postal/

mailing costs and staff time?
A: First, consider co-mailing, especially with your own titles, to get a smaller mailing—say, 50,000 pieces—presorted on its own. This is likely to have no Carrier Route qualification. A larger mailing—say, 750,000 to 1.5 million—already has enough pieces to qualify for some Carrier Route qualification.