After the Hike: Mailing Strategies

Q: Are you planning to clean up your database for more accurate mailing?
A: CRM-land [customer relationship management] is a huge piece in saving costs. We’re in the middle of understanding our data more intelligently. If you can get a good understanding of who [your] customers are and who is not responding, then you can get rid of those who have limited to no activity—take them off the whole mailing list.