After the Hike: Mailing Strategies

For us the catalog is a reminder and many customers reference it.

Q: Are you using any technology to help streamline your mailing operations? And if so, what are you using?
A: About five years ago we revamped our production to capitalize on pool freights and to take advantage of postal pre-sorts. We have multiple titles, so we rehashed schedules to optimize efficient co-mailing savings. The advantage is you can go over the postal piece rate minimum. We save about 2 to 3 cents a book; that’s $6,000 a mailing and that adds up.