After the Hike: Mailing Strategies

Third, take a more active role in postal DMA [Direct Marketing Association] forums and communicate your concerns to the commission. In light of this increase, I’m sure there will be ample opportunity to express opinions.

Alan Paggao, campaign manager for PCMall, MacMall and Ecost catalogs

Q: How are you gearing up to save money on your mailings once postal rates rise this year?
A: I’m requesting efficiencies from the paper mills.