After the Hike: Mailing Strategies

Q: Will you use any of the following options: using different paper, cutting page count, decreasing circulation?
A: No. We prepared the 2002 budget with the assumption of a rate increase.

We also were able to get a significant reduction in paper costs and advertising production for 2002. And we anticipate additional paper-cost reductions. These will offset the increases in the second half of 2002, as we’re benefiting in the first half of 2002 already.