Creating a Mobile Strategy for Your Customers
After all, they’re the ones who’ll be using it
10. What's your time line? Mobile apps tend to take longer to develop than mobile sites (there are exceptions to this, but generally speaking). Plus, you need to get approval.
There are dozens of other questions, but the 10 listed above should point you in the right direction. By the way, when looking at your stats, look at several different metrics to get a good handle on what's working for you, including screen size, browser, network, referring URL, among other variables. Mobile stats just aren't all that great yet.
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