Creating a Mobile Strategy for Your Customers
After all, they’re the ones who’ll be using it
2. Look at what devices your customers are using. There's a big difference between a Droid, BlackBerry and iPhone. You need to know what your customers favor. This is a critical point that a lot of folks underestimate. More than one B-to-B company has spent a boatload on an iPhone app only to find out a couple months later that the majority of its customers have BlackBerries or vice versa.
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