Creating a Mobile Strategy for Your Customers

Once you've figured your traffic out, look at what they're doing. Are they using your on-site text search? Signing up for your email program? Liking your page on Facebook? Attempting to purchase something? As a side note, this is the place where companies usually screw up. Some muckety-muck decides they need a 
full-fledged e-commerce site with a robust checkout and all the company's mobile resources get dumped into that. Six months later when they've received few orders 
from the specially designed mobile site someone does some research and finds out that consumers aren't in fact using the site for ordering but as a store-locator tool. Granted, that's an extreme example, but the point is that you need to know what your users are doing on your site now before you can change their ways of the future.