Creating a Mobile Strategy for Your Customers
After all, they’re the ones who’ll be using it
That's right. The No. 1 key to mobile is designing a strategy that works for your customers. With mobile, you essentially have four choices:
- enhance your regular site;
- build an optimized site;
- develop a mobile native application; or
- do one or more of the above.
How do you pick the one that's best for your business? Consider the following 10 factors:
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