A Course to the Top

Indeed, School Specialty sells desks and lockers; library and media room equipment; workbooks and supplemental education products; classroom decorations; art and gym supplies; awards and incentives; and videos and DVDs.

The 80,000 SKUs School Specialty sells are geared primarily for kindergarten to 12th grade classes, and the company is starting to adapt some of its product lines for the pre-school market, too. There are 53 million students in the United States, and supplies for schools amount to a $6 billion market, of which School Specialty has a 15-percent market share.