A Niche Found in the South
After 10 years in cataloging, Eleanor Edmondson remains proud to be a purveyor of the “odd little book”
By
Matt Griffin
and Catalog Success
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About Bas Bleu
Catalog established: 1994
Headquarters: Atlanta
Merchandise: books, gifts and accessories for readers
Annual circ: 9 million
# of SKUs: 3,000
Customer demographics: 40+ years old; 80-percent female; highly educated
Sales channels: 85-percent print catalog; 15-percent Web
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