Affiliate Marketing: Panel Dispels Five Myths; Offers Five Tips

* Affiliates are your sales force. “Affiliate marketing is a wonderful marketing tool, but it’s not a cure for a bad product or a business that’s otherwise having problems,” Frankel said.

* A good offer can sell anything. “Search has a lower contribution, but it’s a better acquisition source with greater lifetime value,” said another panelist, Adam Silverman, director of e-commerce for The Wet Seal.