Tips to Improve Your Affiliate Marketing Program
- Know what each of your top affiliates is up to. Keeping track of their activity is key to serving partner brands effectively.
- Conduct a conversion rate analysis to detect any abnormalities in affiliate performance.
- Use attribution tools to alter payouts so that affiliates which generate incremental sales are rewarded.
- Make affiliate marketing a specialized division within an overall marketing plan. Keep those in charge of other marketing channels up-to-date on affiliate efforts as a way to prioritize affiliate performance.
- Complete an audit of your affiliate program with a reputable third party to identify possible weaknesses and opportunities.
Determining where your program stands is the first step toward making affiliate marketing a major ROI producer for your company. When properly managed by in-house specialists or a third-party affiliate management firm, it's clear that the affiliate industry is leaving its dark days behind and moving up to the marketing big leagues.
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Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.
